Moshiri buys the Liver Building

[MmmblueBernard]

Has Moshiri replace the liver birds on his new gaff with angry birds yet?

[The Analog Kid]

Has Moshiri replace the liver birds on his new gaff with angry birds yet?

No.

[Bally]

If they don't have a CGI video of a couple of angry birds using the liver birds as the arms of a catapult and firing into Bramley Moore Dock, destroying the building's then Everton's marketing/PR team need sacking

[The Analog Kid]

I thought the concept of AB was dying off until they brought the film out. When was the game launched, 2011? That's a long time for one launched as a mobile app to be around, especially as the majority of all the others last about 12 months tops before dying out.

[Bally]

I thought the concept of AB was dying off until they brought the film out. When was the game launched, 2011? That's a long time for one launched as a mobile app to be around, especially as the majority of all the others last about 12 months tops before dying out.

I'm guessing you don't play angry birds 2 or Star wars, or any of the many variants they have of the game.
It's not just one game or one film it's an absolutely massive brand

[The Analog Kid]

No mate, not at all. I did have the original one and the Star Wars one at first but I'm not one for that kinda thing, but that said, I didn't realise there was that many about. Though as I said, I do now realise how big a brand it is after the movie came out.

[Bally]

No mate, not at all. I did have the original one and the Star Wars one at first but I'm not one for that kinda thing, but that said, I didn't realise there was that many about. Though as I said, I do now realise how big a brand it is after the movie came out.

Another movie due too as well as all the Rio stuff, the joy of a 7 year old nephew keeps me up to date hahah although I have always played angry birds, easy to pass the time, currently on level 477 on 2

[Bob Sacamano]

Sony are pumping tonnes of cash into the second film. Can't help but feel the brand power is slightly underestimated.

[Duncs_a_legend]

Other than the £2m a year we get from them then I'm still not convinced this is going to help Evertons brand much, I don't think any shirt sponsorship really does, it helps the sponsor.

We are not sponsoring them, as far as I know they aren't going to advertise anything Everton related.
I've just had a browse on their websites and can't find 1 thing Everton related. They are a much bigger brand than us but are obviously using us to get some advertisement in the PL, I don't think the size of the brand makes much difference to the football club, it's about how much money you get. 1 look at the top teams sponsors will answer that. Hopefully Rovio paid more than anyone else.

[Ell Capitan]

Other than the £2m a year we get from them then I'm still not convinced this is going to help Evertons brand much, I don't think any shirt sponsorship really does, it helps the sponsor.

We are not sponsoring them, as far as I know they aren't going to advertise anything Everton related.
I've just had a browse on their websites and can't find 1 thing Everton related. They are a much bigger brand than us but are obviously using us to get some advertisement in the PL, I don't think the size of the brand makes much difference to the football club, it's about how much money you get. 1 look at the top teams sponsors will answer that. Hopefully Rovio paid more than anyone else.

Exactly this. Any impact they have on our brand will be marginal at the very best.

[pjk]

Personally, I think it's a great little Logo without too much paraphernalia going on with it. The kids will love it on their shirts. 

[Mick 1995]

Sponsorship is about us getting money and them getting advertisement space. don't look at it as being the other way around.
They are not there to increase our "brand", they are there to pay us to increase theirs.

There has been a continual stream of cartoon series about angry birds. McDonalds toys. Normal toys, the lot.
Brand recognition is so high it is almost strange that they are advertising on our sleeves.

[Duncs_a_legend]

Sponsorship is about us getting money and them getting advertisement space. don't look at it as being the other way around.
They are not there to increase our "brand", they are there to pay us to increase theirs.

There has been a continual stream of cartoon series about angry birds. McDonalds toys. Normal toys, the lot.
Brand recognition is so high it is almost strange that they are advertising on our sleeves.

This is essentially what I've been saying. As long as they paid us the most then I'm happy, as @Ell Capitan said it makes very little difference to us how big the sponsors brand is. We are just essentially selling them a canvas to advertise on that will be viewed by millions worldwide (the PL).

There is an article somewhere that goes in to shirt sponsorship in more detail (I just can't find it), basically saying that the club's don't really increase their brand rep, and a lot of the time the sponsors don't actually get much back in revenue.
Stadium sponsorship (for brand new stadiums) on the other hand is very lucrative for both clubs and sponsors.

[Toddacelli]

If they don't have a CGI video of a couple of angry birds using the liver birds as the arms of a catapult and firing into Anfield, destroying it completely, then Everton's marketing/PR team need sacking.

SCRIPT:

"We need to take down Everton's old ground to move into the new one."
Birds launched and Anfield destroyed.
"Not that one, bird-brain! They haven't played there for years! Never mind, it does look better though doesn't it?
Lots of chirpy sniggering.

FIXED!

[Bally]

FIXED!

Yes and that's getting brought up at the next fans forum hahaha