The sponsorship is with Rovio, not just Angry Birds. Angry Birds just happens to be by far their most recognised product.
Rovio seem to be planning some big moves at the moment. They have plans for an IPO and are trying to build up their brand recognition, which is what they will hope to get from our partnership. There are also rumours of acquisitions, so it is possible that Angry Birds won't be the only product linked with us.
There's also the 2nd movie coming out soon.
I think its a great opportunity for us and hopefully we have the organisation in place to take advantage of it