Moshiri buys the Liver Building

[phillyt]

is this going to be our arm sponsorship deal?

And kids shirts/academy maybe?

[phillyt]

It's a sponsorship deal that should have fringe benefits and grow the younger fanbase globally. Obviously depends on how Everton play it. Hopefully it's something they seize upon, not like when we had the keys to huge parts of the Australian and USA markets.

[phillyt]

There is apparantly another film coming out in 2019. So I would imagine the presence of the brand will be driven up considerably starting in the new year which I guess this is the start of.
At the end of the day a rumoured £2m per season is not bad and if we can use it to our advantage to grow our presence among impressionable young kids, get exposure within the game, maybe the film then it can't hurt can it.