I've said this for a while now, we really need to up our play style and tactical nouse. We have decent players in the squad. Not as many as we wanted, and in positions that we thought pertinent, but we have a very healthy choice of first 11. But seriously, sometimes our lack of "football" ability astounds me. Our short passing and movement, awareness, passing into space (short and long), running off the ball, speed of close down, circumstantial shape transformations, etc are not there, bar the very basics. We really need to implement better coaching, so it really does get through to the players. Disclaimer: this bit is not a joke: the playstyle of some far lesser teams, like Watford, Bournemouth, even Swansea is often superior to ours at the moment. Even Huddersfield play some great football - its just the lesser teams obviously have lesser players and will leak in more goals, or not score as many, mainly down to quality of player.
Let's face it, we've done well to assemble a fairly reasonable squad, lets have a huge shake up, and spend some decent money getting some TOP CLASS training/tactical people in, not just good old ex-blues and ambassadors, but some of the cream of Europes finest coaches. If we want to be big time, we have to set up as big time, and playing noob-ball wont get us into the top 4, whether we bring in a Giroud or not in January.