He looks like he has talent but he has that kind of Bily/Ozil gait which means when the team isnt playing well hes usually the one hooked as it appears hes not grafting like the rest.
ETA: just had a look on their fans forum, theyre not too impressed with him overall. Too lightweight it seems and doesnt deliver enough every week.
In fairness, one person was moaning that he did nothing apart from win the game with a hat-trick, including two class goals. Sounded like an Evertonian.