Could we have not announced this deal until after the United game
Joking a side really like this idea, it's clever and should appeal to our younger fan base.
Yeah I hope we don't get thrashed by Man Utd or that could be pretty embarrassing especially if we are using Rovio as a conduit for greater exposure.
Apart from that I guess today is the perfect time to announce this deal since we are live on Sky and we are playing a football club which is an enormous global football brand so millions and millions of people will be tuning in to watch. No doubt the commentators will say something about it, the cameras will zoom in on the Everton shirt sleeves and perhaps Red will become our mascot for at least this game.
I also think this is a very clever move from the club, maybe the Angry Birds franchise reached its peak a few years ago but it still is very popular franchise and as already mentioned on here, there will be a new Angry Birds movie in the works and there are still millions who play the Angry Birds worldwide.