Sponsorship is about us getting money and them getting advertisement space. don't look at it as being the other way around.
They are not there to increase our "brand", they are there to pay us to increase theirs.
There has been a continual stream of cartoon series about angry birds. McDonalds toys. Normal toys, the lot.
Brand recognition is so high it is almost strange that they are advertising on our sleeves.
You're pissing on the naysayers chips here. Pack it in!