December 16, 2018, 05:13:01 PM

Author Topic: Moshiri buys the Liver Building  (Read 15356 times)

Offline Toddacelli

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Re: Moshiri buys the Liver Building
« on: September 26, 2017, 09:27:50 PM »
Wayne Rooney is already a globally-recognised footballer but the Everton striker could be set for worldwide stardom of a different kind with his potential immortalisation in the Angry Birds online game franchise.

The club expect the new shirt-sleeve sponsorship deal with Rovio, the game's developers, will produce both financial and exposure benefits to boost their profile to unprecedented levels.

One area could see Rooney appear in a Toffees spin-off version of the massively-popular online game.

Everton's partnership with the Finnish company may have brought howls of derision from certain sections of the fanbase due to the game's main character being a red bird - the colour of cross-city rivals Liverpool - but Press Association Sport understands in Premier League boardrooms up and down the country the club have been privately congratulated for securing such an innovative deal.

The club hope to boost their appeal in a different demographic in key growth markets, particularly the likes of China and the Far East, as Angry Birds has a global brand awareness third only to Disney and Lego, while Rovio are looking to capitalise on the immense global appeal of the Premier League.

'We have a history of doing Angry Bird homages of real-life characters so obviously now we are in collaboration (with Everton) we can work together to bring interesting characters and profiles into the games,' said Ville Heijari, Rovio Entertainment's chief marketing officer told Press Association Sport.

'Potentially Wayne Rooney would be involved.

'It is not just enough that we reach mobile players
; we want to reach sports fans, television spectators, so it is a big audience we are going after.'


Who called him mobile? Can't run anymore and now he can't drive anymore either!

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