If we're ever going to acheive anything we need to start taking risks and stop making the obvious choice in both manger and player recruitment.
I may not fully agree on Arteta, but this ^^ is what we have to start doing. It's a must. We will never attract world class players here till we are regularly in European competitions and in the top 4-6 every season. To get to there with above average players we will need a different type of thinking manager. Someone who is willing to, for the lack of a better term, think outside the box.