Commercial revenue went up 66% last year.
Kitbag deal turned an area we lost money, into several million profit,it expires in a couple of years. They now have deals with 50% of PL, 70% of La Liga etc. Instead of fighting for retail space, we went for online sales and it worked out much better financially. Being in retail shops reduced profit margin for club, even though retail price was similar.
Never understood the hate for Elstone.