It wouldn't surprise me if he has sought and been given some professional PR advice in his time out of the game. The England debacle was quite ruinous for his reputation and he'll have been advised to press all the right buttons on his return to the game to maximise what he can get out of what is left of his career before retirement. I don't say that cynically it's just what I'd expect him to have done as he's clearly not as dumb as many make him out to be.
I don't know. He's been very popular at a lot of his clubs. Not sure he's doing anything differently here than he has elsewhere.
I think the media just went with the smear that the likes of wenger started. Hoofball, dinosaur, aggressive teams. The truth is he's a good tactitian and quite engaging and probably always was