I just left Canada a couple of months ago. There were a few people I worked with who had children playing football. Whenever they found out that I followed football they would ask if I had heard of a team called Everton. Everton is big with youth football in Ontario. I believe there's even some association between Everton and the Ontario soccer federation (or whatever it's called). Sadly no one w/o kids seems to know anything about them. If things go right I suspect there will be a decent size following for Everton in Canada. Mo Johnston is also the director of soccer (aswell as being their first manager) for Toronto FC (MLS team) so there's some association there too.
Yea, there's an agreement between the OSA and Everton, I first noticed it a couple years ago when the boards around the stadium said Ontario Soccer Association. Unfortunately I haven't seen the effects of it, probable due to my age. There are a few fans who know what they're talking about here, and Everton have marketed themselves well in North America over the last 5 years (MLS Allstar game, A friendly in Edmonton, OSA Agreement, etc.). Bringing Landon in will only help and I hope it generates a few more fans here, especially with the Wolrd Cup buzz beginning to generate.