It would be interesting to see what these numbers are so far in 2017. The club have tweeted a load about how many downloads etc. But I think the brand is probably on the decline. Not many people download the game anymore and the Angry Bird merchandise is nothing compared to what it was a couple of years ago.
I'm not complaining though, £2m per annum is a decent income stream, and I have actually heard of this company, unlike Sportspesa.