I know I get all that, but It would be interesting to see what the figures look like so far for 2017 as the Angry Bird brand looks to be on the decline, it's nowhere near how huge it was a few years ago.
Every shop you went in had angry birds kids clothes or merchandise etc.
They had adverts on the TV every 10 minutes, it's nowhere near that big now, which is why those figures are slightly misleading, you can guarantee the vast majority of the downloads, YouTube views and Facebook followers were in the early days, it wouldn't surprise me if just 5% of them total numbers are from the last 18 months.
It's a good move for the club, but to think we're now going to get some massive influx of young fans and be on the lips of billions of people worldwide is overdoing it. They are coming to us for advertisement, not the other way round.
It kind of wreeks of old men thinking they know what the youth want.
Maybe we should take some inspiration from the Vikings. https://www.usatoday.com/story/sports/nfl/vikings/2017/09/14/vikings-hire-18-year-old-generation-z-consultant/666848001/