I think it feels well awkward and embarrassing, because he's one of us, and it looks to the outside world like he thinks he's too good for us.
That's the way a lot of non-Evertonians are talking about it anyway.
I always accept that during the season the hype around the game and the thrill of going to see Everton is what it's all about. It's an escape into something between the experience of actually seeing and being part of something that is both emotionally captivating and exciting and real on the one hand and a fantasy world of all 'being one, loyalty, attachment etc on the other.
In summer I see only the hard reality of professional football. Players who are ambitious to win and want to earn as much as they can, clubs who have to run a business and balance the books and a media fighting to sell their stories to fans whose appetite for transfer news is insatiable.
We will be hurt and angry when a player dares to walk away from our club accusing him of being disloyal, greedy and worse. We'll replace him with someone who has walked away from another club whose fans will see him as disloyal etc but we'll welcome him and expect him to kiss the badge and die for the club. Until his form drops and we want him to eff off!
Ross is a professional footballer who feels he is worth X pounds and is at a club who thinks he is worth Y pounds. He looks around at clubs in the CL and has to decide whether to go for that now or gamble he MIGHT get it with Everton. We need to be less emotional and more hard headed as fans in a transfer window!
My opinion, for what it's worth, is that whilst he is very very good I'm not sure he can step up to the pinacle of being great and he might find other clubs think that and they won't be beating down the door to get him. A sideways move - yes but a move to one of the very top clubs? Not sure. He could be still here with an injured ego come kick off.