We are certainly ambitious enough. Looking to build new stadium and just spent an insane amount of cash.
I don't think that what managers really want, potential is one thing, but being proven is another. The best managers are just as ambitious as players are. Look at our managers over the last 25 years. Kendall (second and third stint), Walker, Royle, Smith, Moyes and Martinez, tells you alot.
As for the money argument, yeah we've come into a bit of money, but pales into insignificance when you look at what the others above us spend.