I hope it's a new low because that implies that what comes after this is better.
Otherwise it isn't a new low, just an arbitrary point on a continuous downhill path.
It's a new low, because we've forever lost our honour, or any right to claim we have any. What follows can only be more losing of matches, which is what you get with Fat Sam (you just hope he will lose at a rate that keeps you 16th-17th).
Forever in the history of football, after Allardyce disgraced himself with the England job (which was a laughable appointment to begin with), Everton will be the one and only club to hire him with the absolute, incontrovertible proof that he's bent.
If you don't find that lowest of the low, then I've no use for you.