This appointment merely continues the trend of reactionary managerial appointments of the last few years. After Martinez (himself appointed on the basis of giving the side some "attacking flair") the board decided we needed a "tough" manager to straighten out the defence and give the team some backbone. When that didn't work, you can envisage Bill & Co turning against "fancy European managers" for our predicament. No, what we needed was a good old fashioned English manager in the vein of Moyes.
It's clear we're not going to see a comprehensive appointment policy from this Board anytime soon. It's always going to be one or two factors taken to the extreme, predicated on either panic or excitement. It's frankly amateurish.