I do have sympathy with the shout that complaining is Kopite behaviour. It is, it's big club behaviour. It's why big clubs get close decisions, why referees are scared of upsetting their managers, why ex-players populate the punditry on all channels to discuss their games and the decisions in them, why the mentality of the players who play for these clubs is stronger and a cut above the rest.
If we want to aspire to join the elite then we need to act like the new upstart on the block and change both on and off the pitch and put noses out of joint otherwise we'll still be little old Everton who get hit with retrospective bans for players diving or probably FA charges for tapping up managers. Likewise horrendous decisions going against us when we play the bigger clubs because we'll just take it.