We’re delighted to announce that Everton Football Club and Beer Chang have been nominated for the Hollis 2006 Sponsorship Awards.
The Hollis Sponsorship Awards recognises and rewards the very best and most effective sponsorship campaigns. Everton’s collaboration with main sponsors Beer Chang has received a nomination in the International Sponsorship Category supported by the European Sponsorship Association.
The nomination reflects the tremendous work both organisations have put into forging a successful partnership aimed at meeting Beer Chang’s strategic objectives.
Everton have been working alongside Beer Chang since June 2004, when the club signed a one-year sponsorship deal with the Thailand based company. The partnership proved so successful that a more comprehensive three year extension was signed in the summer of 2005.
Phil Broeders, Everton’s Head of Partnerships, said: “We’re very pleased to have been nominated for this prestigious award. It is recognition for a tremendous amount of hard work by both Everton and Chang to make this partnership a success.
“Beer Chang’s results show that football sponsorship can be an extremely effective tool for promoting a brand if used in the right way – especially when you’re with the right club! This nomination reflects Everton’s desire to really understand our Partners’ objectives and to deliver a package of options that meets their needs.”
Chang’s primary aim for the sponsorship is to provide a means of promoting and advertising Chang within the Thai market, circumnavigating the stringent alcohol advertising regulations.
The English Premier League enjoys the largest international football audience, effectively reaching Chang’s key target market of young males and delivering valuable brand exposure through its extensive and worldwide broadcast coverage.
This comprehensive branding opportunity is fully exploited through kit and stadium advertising including perimeter boards, TV interview backdrops and scoreboards. For the 2004/05 season alone, the total estimated weighted value of media exposure for Chang was Â£7.3 million – Â£3.1 million in the UK and Â£4.2 million overseas.
For Chang, a key objective from the sponsorship tie-in was utilising Everton’s status as one of English football’s top clubs. The profile, expertise and knowledge available at Everton has been used to assist Thai football and nurture local talent for the Thai National Team through the Chang brand.
The Chang-Everton Tsunami relief project has also benefited youngsters in the areas of Thailand affected by the devastating tsunami of December 2004. Players and coaches from the club have visited stricken areas and a dual-funded football tournament took place in February 2006 aimed at providing ongoing support to local schools in the area.
A Thai version of the Everton FC website was launched in July 2004 to provide a touchpoint for Thai fans and supporters, as well as providing further branding opportunities for Chang.
The Hollis Awards Dinner will take place on March 28th at London’s Grosvenor House Ballroom. Sir Trevor Brooking will host the presentation.
For more details see … http://www.hollis-pr.com/hollis-publishing/sponsawards.htm