Around 20 people were invited to Goodison for a reveal of the new kit, two days before the official release. Fans including championship boxers, forum users, twitter users, local sports reporters and the man on the street, were welcomed into the home changing room for a sneak peek of the new kit that is to be used this coming season, after a small presentation to explain the tagline #Fabric we were shown the kit in all its glory.
The kit itself which is bespoke to Everton, is as Everton as it gets, a royal blue, plain and simple, with a deep blue trim on the collar of the round neck,this also has a button that can be left undone if the wearer so wishes for comfort, the shorts are as expected…white, the socks are the big surprise, these are dark blue with two blue hoops on the turnover. The little touches are the ones that impress most though, the new technology to make it a performance shirt will be in the release and I stopped listening when it got a bit to technical, but they have brought the stitching on the upper arm forward for ease of movement, extended the ventilation area under the arms for … well improved ventilation. The fabric is designed so there is less need for a base layer, they have also included a little tower on the ventilation area as a nod to the significance of Ruperts Tower.
The template for the kit is based on a kit Everton wore 90 years ago, as 90 years ago is when Umbro was founded. All in all, personally, I think the kit is a massive improvement on previous kits in recent times, the removal of the abomination of last seasons badge is a massive improvement and the new badge is and will be as symbolic as the one we had before last seasons, the original Umbro diamond makes a return too. You will all also be happy to know the range will be vastly improved, from 5 XL to baby kits, although the Umbro representatives did say the baby kits will not have the performance values of the adult kits.
I think a vast majority of Evertonians will be pleased with the new strip, and for those who don’t…well you can’t win them all can you.
Let me finish by saying Everton and Umbro done a fantastic thing by including fans from all corners and treating us as well as they did,was refreshing and above and beyond.
I would like to thank all involved for the opportunity.