Everton Chief Executive Officer Robert Elstone says that he wants the new stadium at Bramley Moore Dock to be something the fans are proud of and can’t wait to go back to time and again.
Speaking to the Fans Forum Chair, Nick Mernock, Elstone said that he wanted the first seat to be as close to the pitch as possible.
“Building a stadium that will work for the fans is a great opportunity to show the world that there is a different way to do this,” he said.
“I’m committed to delivering something that the fans look at and say ‘yes, Everton got that absolutely right’ – that’s a huge motivation for the whole team.
“We are phenomenally excited.
“We’ve all experienced stadiums where the atmosphere isn’t great. I’m constantly baffled by the distance between the touchlines and first seats. There will be safety issues but once you’ve gone past the safety limit then you put the touchline in.
“I’ve said to our design team that I want them to challenge legislation and test anything that is just a guideline.
“The designers have been challenged to bring the first seat as close as possible and the last seat as steep as possible.
“Proximity and steepness are the two main drivers. There’s a real strong business case for doing that because the biggest revenue stream is 35 to 40,000 season ticket holders who can’t wait to come back to the stadium.
“If we can create something that is very atmospheric and intense then that will help season ticket retention.
“If you go to the Emirates then you don’t know where the home end is. The same at The Etihad. I think we’d like to create a very obvious and compelling home end, and to do that there’ll be a degree of asymetry within the stadium. I think the home end will be bigger and we’re looking to get fans views on that.”