Everton has signed a multi-year shirt sleeve partnership with Rovio Entertainment – the games giant behind the Angry Birds franchise.
The Angry Birds logo will debut on the left sleeve of the Everton jersey during the Premier League fixture at Old Trafford against Manchester United on Sunday 17 September. The 2017/18 season is the first campaign in which Premier League clubs can carry sponsorship on the arm of player shirts.
Since launching in December 2009 Angry Birds has become a worldwide phenomenon with more than 3.7billion game downloads. The partnership with Rovio Entertainment, a Finnish-based company, will open a range of marketing opportunities to new global audiences for both parties.
With 97% global brand awareness, over 450millon game downloads in 2016, 80million monthly active users, 25million followers on Facebook and more than 3billion YouTube views; Angry Birds’ worldwide digital reach offers Everton and Rovio the opportunity to create innovative branded content using the Club’s crest, players and stadium – as well as giving users of the games the chance to win some exclusive Everton prizes.
In a short-animated film to launch the partnership, the lead character in the Angry Birds universe, Red, is seen signing for the Blues at the Club’s USM Finch Farm training ground. The animation is a cheeky nod to the player signing video craze that became a signature of the summer transfer window by football clubs all over Europe. The campaign was launched with #RedisaBlue
Everton’s Chief Executive Robert Elstone said: “We’re delighted that Rovio Entertainment has become Everton’s first shirt sleeve partner.Angry Birds is one of the best-selling game apps of all time and is also a remarkable success story in terms of the way in which the brand has crossed over from gaming to become part of popular culture. Everyone here is excited about being able to work with such a creative, dynamic and ambitious brand.”
Alan McTavish, Head of Commercial at Everton, said “Rovio Entertainment recognise the global reach that Everton can deliver through its international fanbase and the global exposure of the Premier League. In return, working with Rovio and the Angry Birds brand gives Everton exposure in key international markets through their breadth of digital channels in gaming and animation, as well as a wide range of co-branded merchandise.
“The lead character in the Angry Birds universe is known as Red – and it is great to know he is now a Blue.
“We look forward to working together to deliver some innovative and exciting worldwide activations in what I’m sure will be a long and successful partnership.”
Ville Heijari, CMO of games at Rovio Entertainment added: “We are excited to bring Angry Birds into the top flight of English football in partnership with Everton. In Everton, we have found a partner who shares our values of putting the fans first, and creating a long-lasting legacy for our community of players. This is Rovio’s first partnership in the most watched sports league in the world, and a logical continuation of our global Angry Birds brand partnerships.”
Angry Birds creator, Rovio Entertainment, has partnerships with several global brands to cross-promote the Angry Birds series of games. The original Angry Birds casual puzzle game is one of the most successful apps of all time and, building on its success in the mobile gaming industry, Angry Birds has expanded rapidly into consumer products and licensing. Angry Birds is the first mobile game brand to be expanded into a blockbuster movie generating approximately USD 350 million in box office revenue worldwide, and opening at number one in 50 countries including top movie markets, the US, UK and China.As well asRovio’s sleeve partnership with Everton it has also forged innovative international partnerships with NASA,NBA, McDonalds, Sony and Lego.
Details of how fans can add the Angry Birds logo to the shirt sleeve of 2017/18 replica match shirt are available here:www.evertonfc.com/sleeveFAQ