Wayne Rooney could be part of a special edition of Rovio’s Angry Birds game, aimed at football fans, after their sponsorship with Everton was announced.
Angry Birds adorns the shirt sleeves of the Blues this season after the Premier League allowed more advertising opportunities for clubs struggling on a meagre £120m of income per year.
Now, the company behind Angry Birds wants to get Everton players involved in the game too.
“We have a history of doing Angry Bird homages of real-life characters so obviously now we are in collaboration (with Everton) we can work together to bring interesting characters and profiles into the games,” said Ville Heijari, Rovio Entertainment’s chief marketing officer.
“Potentially Wayne Rooney would be involved.
“It is not just enough that we reach mobile players; we want to reach sports fans, television spectators, so it is a big audience we are going after.”
“For us this is a real plus in that we have been able to secure a brand of the level of Rovio with the level of brand awareness they have and the undoubted market-leading following they have,” said Everton’s head of commercial Alan McTavish.
“It (shirt sleeve sponsorship) has been a really competitive marketplace and there have been deals done across the league at different levels but we are confident we have done the best of them all.”
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