Moshiri also revealed that Sammy Lee being part of the Allardyce team was one of the reasons he wanted to bring in the former England boss, and also that he had read Allardyce’s autobiography before making the appointment, which is probably more diligent than playing no deposit slots!
It is expected that the full interview – available now on the official website – will make up much of what he says at the club’s General Meeting this evening.
“We had a very difficult start to the season,” said Moshiri.
“I don’t deny it, it was s shock to me. After the very good season we had last year and the heavy expenditure, expectations were high.
“But the fixture list was hard and we didn’t have a proper pre-season.
“The team didn’t seem to have a shape and we had to take action.
“I think we have invested quite heavily in infrastructure.
“Performances in many ways are, in many ways, important as results. The first seven games under Sam [Allardyce] were very good but then we just didn’t get the rub of the green with the last minute goal at Bournemouth.
“I’ve followed Sam for many years. I read his autobiography before recruiting him, he’s a real football man and what you can see is he’s a good tactician but more important he has a tidy football brain.
“He makes things simple. In every department they are better.
“He is significantly helped by Sammy Lee and Craig Shakespeare and one of the reasons we liked him was he was prepared with his support team.”