Everton have launched their new home kit for the coming season, and although many of you have now seen it, the official embargo has now passed, so here it is.
The distinctive criss-crossed steel from the upper tier of Goodison’s Bullens Road stand, the work of legendary stadium architect Archibald Leitch, has been used as the influence for a modern graphic that appears prominently on the chest of the new royal blue home jersey.
The 2019-20 kit – which will be worn for the first time when Everton face Kariobangi Sharks in the SportPesa Trophy this Sunday – utilises the same design influence on the sleeve cuffs and along the stylised crew neckline of the shirt, whilst a familiar EFC logo is in place on the back of the neck.
White shorts and socks with a royal blue turn over complete the new strip, which also benefits from new manufacturing techniques and material.
Supporters can pre-order the 2019-20 home kit from 9am today (Thursday 4 July) by going online at evertondirect.com or visiting Everton One or Everton Two Stores.
The kit will be on sale in stores from Thursday 18 July.
Alan McTavish, Commercial Director at Everton, said: “For the 2019-20 season we are combining Umbro’s innovative kit manufacturing techniques and performance enhancing material with a modern design that takes inspiration from the iconic criss-cross Archibald Leitch ironwork on display at Goodison Park.”
Midfielder Tom Davies added: “I really like how Umbro have blended a retro feel into a modern kit, and I think the fans will like it, too. The Archibald Leitch design is synonymous with matchdays at Goodison.”
Robin Dunn, Head of Performance at Umbro UK, said: “We knew we wanted to do something different, distinctive and bold with the main body of the jersey for the 2019-20 season, and we really wanted to connect the fans and players through the iconic stadium architecture and the Club’s proud history with Umbro as a brand, two things that really feed well into our ‘Built to Last’ theme for the kit launch.
“We hope the new 2019-20 strip will strike a chord with the Goodison faithful and fans further afield to create new and lasting memories both on and off the pitch.”
To celebrate the launch of the new strip, Everton and Umbro have produced St. Domingo, a limited edition shirtzine based on the ‘Built to Last’ theme which includes exclusive interviews, features, and an insight into the design of the shirt.
The shirtzine is a magazine devoted to the new kit and contains interviews with Davies, Richarlison, Seamus Coleman, Megan Finnigan and Danielle Turner, alongside Umbro designer Bryony Coates and lifelong Everton fans.
Only 1878 first edition copies of St. Domingo have been printed – fans should keep an eye on evertonfc.com and the Club’s social media channels to find out where they can get theirs.
Visit www.evertondirect.com from 9am on July 4 to pre-order the 2019-20 kit
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