How very dare he.
How very dare he upset the brittle emotions of The FA, who clearly can’t abide football betting adverts, except the dozens that surround every live match, that is.
The telling off comes as the Premier League is gearing up to return from the international break and will see games televised by Sky and BT Sport, who will both advertise at least 3 betting companies as bring you the games.
The crime, it seems, was endorsing a product from which the FA and Premier League’s official partners made some money. Like we said, how very dare he.
The FA called the case “unusual” and recognised “strong mitigation put forward by the player and his club” which “significantly reduced Mina’s culpability”.
“A warning alone would be insufficient to reflect the seriousness of such a breach given that the integrity of the game is potentially threatened by breaches of the FA’s betting rules,” the FA Regulatory Commission said.
Mina’s mitigating factors were as follows:
- The advert was entirely in Spanish
- It was not broadcast outside of Colombia and was removed as soon as Mina realised he had broken betting rules
- Mina did not profit from the advert – his fee was donated to the Yerry Mina Foundation
- He admitted the charge at the earliest opportunity and apologised for his mistake
The fine represents around a 10% cut from Mina’s weekly wage, which will hardly make a dent despite it not being representative of any profit he made from the advert (because there was none) but you do have to wonder if The FA will be putting the money to good use, perhaps helping those with addiction problems fuelled by the companies they cosy up with.
The FA statement said that Mina had broken rule E8 (3) which is as follows: An individual Participant, when acting in a personal capacity,shall not be permitted to advertise or promote any betting activity that the Participant is prohibited from engaging in by Rule E8(1) or E8(2)
Those rules, albeit in a very wordy way, describe betting and betting companies.
Mina will likely be back in the Everton line up for the fixture against Bournemouth on Sunday afternoon, and will hopefully give us a version of his offending dancing if he manages to score.
The Colombian played in both of his country’s international fixtures over the break, the first a 2-2 draw with Brazil, and a goalless draw against Venezuela before heading back to the UK for domestic duties.