But why advertise it two weeks out? I understand for PPVs and your trying to generate buys, but to see Jim White and his shitty yellow tie talk to a reporter getting attacked with a purple dildo? Nah.
Sky Sports News has pretty much become synonymous with transfer deadline day especially as they have the personnel, technology and logistics to keep up to date with developments and are quite good at dramatising things. The fact is any big deal can happen and it could come from the most unlikely club for the most unlikely player. For example, last season we went into the beginning of transfer deadline day thinking the only deal we would get is Gareth Barry on loan with Fellaini possibly leaving, by the end, we did get Barry on loan, but we also sold Fellaini for an astonishing £27m, bought McCarthy in a deal worth up to £15m and we even managed to secure Lukaku on loan.
So knowing that millions of people in the country could be watching SSN at any time during deadline day, it must mean that they can charge companies more for TV adverts during commercial breaks which seem to occur every 10 minutes on that day.