Why is moving office a step in the right direction?
It's a continuation of the club becoming a more professional outfit. We've moved to the heart of the city, surrounded by other multi million pound business. How the club is perceived is hugely important, especially by potential business partners and investors. Prior to this move the majority of staff were at Goodison, not exactly the leading light amongst facilities within the league. The rest of the staff were scattered all over the city, and whilst some are needed in other locations, having one hub is far better for the everyday running of the club.
Everything about this move screams "professionalism". That's why it's a move in the right direction.