Some boffin has worked out the full cost of completing the album.
I worked it out for the Brasil 2014 one, and the probability of filling it without swaps was ridiculous. You effectively couldnt guarantee ever doing it. Thats why it works for kids at school where everyone is doing it, but unless i'm massively out of touch on how much pocket money kids get then they simply won't be able to afford it.
Panini have blamed the increase on licensing costs from individual associations, which given i didnt think the last one had official branding and logos for all teams surprised me as to why they felt it neccesary to pay this time.
Just another example of football disappearing up its own arse.