October 30, 2020, 02:16:03 AM

Author Topic: Kit manufacturers and sponsors  (Read 30397 times)

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October 18, 2020, 08:57:56 PM
Reply #765
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Sir Stealth

NSNO Subscriber
Brighton sponsored by American Express. Seems quite a big, global company for such a relatively small club with minimal exposure in PL terms. Anyone know if there's a story behind this.
I think their UK Offices are based in Brighton, a mate of mine used to work for them and was based there

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October 18, 2020, 09:23:46 PM
Reply #766
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Escla

NSNO Subscriber
Brighton sponsored by American Express. Seems quite a big, global company for such a relatively small club with minimal exposure in PL terms. Anyone know if there's a story behind this.
Biggest employer in Brighton, U.K headquarters there.

October 18, 2020, 10:06:09 PM
Reply #767
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YankeeBlue214

NSNO Subscriber
Brighton sponsored by American Express. Seems quite a big, global company for such a relatively small club with minimal exposure in PL terms. Anyone know if there's a story behind this.

Somewhere last year I saw a list of shirt sponsors vs cost of sponsorship, and despite AmEx arguably being the biggest name, it's the least invested sponsorship. It was something shocking like less than £1m or close to that.
NSNO's CGO. Chief GIF Officer (self-promoted).


October 18, 2020, 10:19:00 PM
Reply #768
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YankeeBlue214

NSNO Subscriber
Yeah @Mayor Farnum check this out. Not entirely sure the validity of the report, but here's the list from 1-20.

2019/20 Premier League sponsorship revenue

Though the article also makes note: "By contrast, Brighton’s partnership with American Express is the cheapest in the league, at just £1.5 million. However, the financial services company’s shirt sponsorship is part of a wider long-term commercial partnership with the Seagulls which includes naming rights to Brighton’s home stadium."
NSNO's CGO. Chief GIF Officer (self-promoted).

October 18, 2020, 10:35:36 PM
Reply #769
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Mayor Farnum


Yeah @Mayor Farnum check this out. Not entirely sure the validity of the report, but here's the list from 1-20.

2019/20 Premier League sponsorship revenue

Though the article also makes note: "By contrast, Brighton’s partnership with American Express is the cheapest in the league, at just £1.5 million. However, the financial services company’s shirt sponsorship is part of a wider long-term commercial partnership with the Seagulls which includes naming rights to Brig
hton’s home stadium."
Interesting. The drop off from the top six to everyone else is alarming.
Ask yourself. "What would Lewis Hamilton say?"

October 18, 2020, 10:52:35 PM
Reply #770
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YankeeBlue214

NSNO Subscriber
Interesting. The drop off from the top six to everyone else is alarming.

Yup. Directly tied to "eyes on the matches." If you don't 'splurge' on an every-match package globally, the chosen televised games are guaranteed to feature 1 of those 6 teams. In other words, a lot more people see Chevrolet every weekend than did SportPesa.
NSNO's CGO. Chief GIF Officer (self-promoted).


October 19, 2020, 12:07:59 AM
Reply #771
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sam of the south


I think their UK Offices are based in Brighton, a mate of mine used to work for them and was based there

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October 19, 2020, 01:27:38 PM
Reply #772
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BlueNoseMike


Yup. Directly tied to "eyes on the matches." If you don't 'splurge' on an every-match package globally, the chosen televised games are guaranteed to feature 1 of those 6 teams. In other words, a lot more people see Chevrolet every weekend than did SportPesa.

Even in countries that do pay for all the matches, the big 6 will be the most watched teams