Some mad opinions on here, not sure what you were all expecting? We're slap bang where we would expect to be in terms of sponsorship value when compared to the competition(s) the teams above us play in year on year. Until we're cracking CL we're not going to pull in Spurs or Arsenal level money or prestige. In fact we're doing well to have better deals than clubs that have achieved far more than us in recent years.
I'm made up that it's not a gambling firm, that for me was the driving factor and I'm glad DBB has stuck to her convictions, as I was worried we'd read too much into it.
This was called too, for those that are saying it was a surprise. It's been doing the rounds on Twitter for a few weeks, with the name even having been mentioned.