...................I think you're being over cautious. Everton is on a roll ,the city of Liverpool is on a roll. We would fill 55,000 for most games. Imagine casual supporters being able to buy a seat where you could actually see the pitch !
Everton's prices have been frozen for a while and has loads of cheap tickets for young fans. A season ticket costs less than £30 per game . Whether you call that affordable depends on your own circumstances of course.
We do have a good pricing strucure, I agree, and that does tempt lots of younger supporters, for the likes of myself, I have two sons, so for all three of us to go, costs a small fortune. What I was getting at though was we couldnt sell out Goodison when we had a 53,000 capacity, were winning the league and prices were cheap.