In all fairness it for sure has not been about the money. Its all been about securing Lukaku a move. Everybody knows that he wanted it last year, but as his agent said it is only a handfull of clubs that can afford him. Its been a neat strategy from his agent to alert potential suitors about him close to renew his contract and then nicely turn it down to make everybody a statement - he is leaving.
I think it is very important that fans still cheer for him when he scores and that the club handles this in a professional manner. Its right that Lukaku never kiss the badge or something like that, but its clear for everybody that this is not an emotional guy with a lot of passion - it is more an academic man with a pragmatic approach to his profession and a man with huge ambitions in the game.
In a football world so completely run by business, press and money all players now have grown up with the belief that playing in Champions League is the best thing to do. Its not right, if that was the case a lot of players would have played for FC Copenhagen. In a game with so much attention it is clearly the Premier League which is the best place to be. You get the money, you get passionate fans, its competetive and you get the attention making you feel like Donald Trump.
Thats the card Everton and us as fans has. We should give Lukaku respect but we should ask him to give us respect too, so here is the message I hope we can deliver him:
Lukaku we respect you and your ambitions, you need and desire for Champions League football. We cannot give you that right now, but we need you to understand that we have the same ambitions. Due to our ambitions we kindly ask you to respect that its hard for this club to sell you to a club that can make it harder for us to realise those ambitions. We will sell you as you want but only for a decent fee to a club not competing for the Champions League places we compete for.
I think thats a message Lukaku should understand. It would be crazy to sell Lukaku to Chelsea or Man United and I think Everton and its fans is reasonable in demanding this respect in return. Lets hope he keeps scoring, lets hope us celebrate with him and lets hope we get that big banner up saying: "We respect your ambitions - now respect ours - move abroad"