Yes news is exciting but this is 'pre-news' - the news seems now to be that something should or might happen in the future. Which isn't really news. Then there's 'post-news'. Like increasing national insurance contributions one week, then changing your mind the next. I suppose they are both news but that's cheating- two new stories which come to nothing wasting everyone's time. Like the 'Lukaku deal almost done' news. I think I'm better off sticking my head in the sand and coming up for air every now and then.
it's the world we live in
everyone wants an update on every single little thing so they feel like they're involved somehow
it's like the papers printing league tables after one match