Because 10k empty seats wont help us catch the clubs above us either.
Stadium generated income is less and less relevant nowadays anyway.
make no mistake, they will have crunched the fuck out of the numbers and 52k will have come out as the number that maximises - to the penny - our profitibility.
I’m not advocating 60k and empty seats.
I’m saying all the forward thinking clubs in the country are aiming for stadia that facilitates those sort of numbers and all the amenities they entail. For the past two and half years we’ve been hearing about how we need to bridge this divide, well part of that is portraying ourselves as as close to equals to them off the pitch as possible. This still leaves us lagging massively behind and who knows where these other clubs will be in 4/5 years when we get into BMD.
Even Wolves, a club just up from years in the championship, are planning to have a 50k+capacity stadium soon.