Here's the thing with creative players (which we lack); they try to take players on & fail a lot, its the ones that work that make the highlight videos. But they're good to have. I think Jelavic has to get used to playing with him & learning when to show & make cuts because with his pace and skill, if the other players aren't moving quickly to adjust it looks like he's going solo. In fact maybe he was hoping for movement so he could lay off to someone else that hasn't materialised resulting in him having to force something. Cristiano Ronaldo's runs get cut down a lot too.