they not planning to anytime soon, they throwing money at the league to grow it and then make it commercial. it might fail but to think that we the target audience is laughable.
Who else would be? As we've already proven, there is no way they can break even, not with this strategy. It's a PR project. But if they only wanted to impress Vietnam or the other countries around them, there would be easier and more reliable ways to do that.
Most Prem league clubs won't sell out a 58 000 seater stadium. mac City don't and they have the best players. in the league and the best manager. They trying to spend big to attract decent quality to improve the product they offering as well a simproving the quality of coaching, players and professionalism all around.
Manchester is a small town with half a million people in it, and it has one of the world's most popular clubs as City's local rival. But of course even City average a much higher attendance than Evergrande: the most successful team in a country of a billion people. Their only local rivals are Guangzhou R&F, who never even got close to winning the league, and they share a province that is more populous than the UK.
As I said, the numbers don't add up.
Unless of course you realise that the whole programme is about improving the country's image in Europe. If you look at it in that light, all the expenses suddenly make sense. The money the state spends on football is chickenfeed compared to any other way they could possibly try to make our first association to not be Tibet, Tienanmen Square or counterfeit goods. As @Bluedylan
says, another part of the same programme is buying European football clubs.
The only other option would be that the Chinese are complete idiots. But I don't for a moment think they are. Do you?