Probably the latter judging by their empty material, and the laughable ineptitude of their website. They probably think they're being edgy and contemporary with it, when in fact they're substituting journalistic standards for clickbait drivel.
That Emilia woman that Lizz posted the other day was beyond atrocious. She was reporting on some people having a few bevvies in a square like she was on the front line in Syria.
She's the reason I ask.
I had a look at her timeline and it made for interesting reading.
Tweets like 'If you queue at the bar you're a tory' and 'We'll be drinking in Barcelona whilst they're watching it on the tele, mates'
She's also part of the Anfield wrap so there's noting to suggest she's an actual journalist, yet the echo deem her fit to go and report on a champions league semi final.
She's tweeted about the abuse she has received over the last few days, and whilst that shouldn't be condoned, this is what happens when you hire a bunch of amateurs.