The club, from what I can see, are actively promoting a new fanbase with the vastly reduced rate season tickets for under 16's. As the Everton product increases revenue streams through social media and sponsorship it will increase the fan base. Fundamental points I admit but all aimed at the common goal to increase ground level fan support. An extra ten thousand seats will not be adequate if the club is successful with their current policies of increasing the fanbase. Many new grounds have a three tier seating arrangement of which some areas are left vacant for lesser games. I think everton will follow this template.