Loads of shitty little fansites and podcasts have built this up to something it isnt to generate more hits.
It's also because of how social media is now it is so easy for things to spread quickly and expectations get bigger and bigger. Plus you will get people or sites on twitter wanting to make it seem like they have info they might not so are happy to big things up and each time someone makes a tweet about it being a huge announcement peoples expectations rise further. As a result peoples expectations have grown from there will be some kind of announcement to people expecting the club to come out with plans and announce moving in dates by 5pm today.
If this was a decade ago we wouldnt have had the mayor of liverpool talking about it on twitter, we wouldnt have had any access to the architect involved and noise about it would have been kept to a minimum. There would have been rumblings and rumours but ultimately it would have been an announcement made that we've agreed a deal to purchase land and details to follow.
A deal for the land is the first part of the process, and it's a really good step because realistically they wouldnt have got to the point where the land purchase is agreed and announced unless they knew the next steps including funding to build it weren't going to be an issue. It's not like Kirkby where there was fan opposition let alone obstacles from locals, or the Kings Dock where we had no idea if we could get the money together, or WHP where there was no chance the council were going to fund it for us.
This is good news, and if this is the only news about it today, social media hyped rumours shouldnt make people disappointed about what is the first step to what is finally going to happen this time.