Not a big believer in consumer survey type things, they’re largely discredited in the marketing community due to the low quality of responses and the psychological element involved - people don’t really know what they need but they think they know what they need to say type thing.
However there’s something about this that made me recoil a bit when I wrote consumer survey. We’re not really consumers are we, not really. I would hope that the new stadium is rich with our DNA and more than anything, more than than the greats, more than the trophies, more than the great nights, the DNA is the fans, he fellas who’ve been going for a million years and the younger fellas who one day wanna take little fellas of their own, or the even younger fellas who’ve just started going relatively.
Not sure how they access that and make best use of it, but I hope they do it as faithfully as possible, within business and common sense.