I don't really have any issue with any part of this. I tend to think people who are annoyed/bothered have invented a narrative in their own head.
As I see it, a club wants to buy our player. We either don't want to sell him at all, or would only sell him for an inflated fee, and they are increasing their bids incrementally. We're in a position of complete strength and only need to do what suits us for the future.