In November 2008, Liverpool Football Club filed an application with the UK Intellectual Property Office to register the version of the liver bird shown on the club badge as its trademark. The deputy council leader, Flo Clucas, responded that "The Liver bird belongs to all the people of Liverpool and not one company or organisation."
Liverpool FC finally acquired a registration covering a trademark incorporating a liver bird in September 2010, after coming to an agreement with the city council. Liverpool FC obtained a trademark registration from the European trademark office and the council obtained its own registration from the UK IPO covering a trademark incorporating a liver bird. This was done to protect its use by companies in Liverpool, but also for the football club to protect itself against counterfeit products.