is probably right when he says the financials are unlikely to be anything to write home about considering the wording of the release.
Compare it to the Angry Birds press release for example.
Obviously no idea on the commercials of the deal, might be that we've exercised an extension that gives us something preferable that Ryzantzev or whatever his name is thinks is better than shopping around.
Think it's sort of fair enough to be a bit let down tho. Not because umbro is a bit greaty market which it is, but because opportunities to increase kit sponsorship revenue don't come around *that* often and it seems rare that the big boys let one pass them by, whereas this feels in every single way like standing still.