First off - title is weird and Iím not sure if you are having a pop at the club or not.
But to answer your question(s)
I donít think our charity work ever Ďmakes upí for our lack of success over the past 25 years, but then I donít think we should be pairing the two together. At its base level then obviously the success of the team is obviously the main objective. However, in modern sport clubs, especially at the elite level (and Iím not just talking about football), have become multi million if not billion pound institutions. This wealth comes from the people whether through ticket sales, merchandise or those shelling out for expensive TV subscription packages. In my humble opinion it is the duty of these institutions to give back to their communities. Every time Everton does something for charity I share it on my school Twitter feed as a) it does make me proud and b) part of my whole school responsibility is raising the profile of charity in the school. I think it is something we should take great pride in as a club. Without wishing to sound too sanctimonious my support of this great club is about more than football and if we became Uber successful but lost that part of our identity i think Iíd lose a bit of my love for us.