See a load of z list tv stars (who are all reds) have been invited to the launch night tomorrow
one of who is a podcaster on a Kopite podcast, and his last tweet when he got the invite was "Most people outside the UK don't know what Everton is...."
They've totally missed what it is to do something linked with Everton on this launch. They have done it about the City of Liverpool, because when it's Kopites, they don't care (and most Z listers are Kopites so it works) but this is Everton. This is Dixie Dean. This isn't some easy-win corporate hotel that you can just add a few "nods" to Everton with. Evertonians care about how things are done when they are using our name.
What they're doing probably worked a treat with the Shankly Hotel, but then the adverts on Merseyrail with quotes from nobody from Merseyside about how great Anfield is works for them, but wouldn't work for us.