Oh no issue with it beyond the normal stuff, I was responding to Todd's post that it was more about making friends than money.
Might be a master stroke in increasing our exposure rather than doing money spinning tours in the US or Asia. I mean, probably not, but maybe.
Some of the stuff I saw with us handing out loads of Everton branded gear (tops, bags, balls) just struck me as "This is the business angle for us. Not just making friends, doing good and then fading as a memory - but leaving stuff behind to help people remember the brand and what it was like when Everton brought their Premier League superstars to town."
Get in there - do the good stuff - but make sure it's remembered.