All a bit of a social media driven mess isn't it. They could have been better with him, he shouldn't have stuck it on Facebook though without considering the consequences and even then he could have defused it but he didn't he kept commenting on it and replying to posts. I get the impression he's enjoyed it which maybe says something about him? As I said, it's not like the pub asked for any of this, they were just going about there normal business until this all kicked off, whether it's a good or bad place it's hard not to have some sympathy with them.
Shame really, it's deflected a bit from the good he's done so far on his walk. Sums up Facebook that it's probably the most liked and commented on post on his page.