Surely you donít expect us to get significantly more in terms of advertising without getting better on the pitch. If anything we are worse and we are in the middle of a global financial crisis. How much more than 10m a year did you expect?
It's not about that though is it - or we would never attract any better players than we have and we would always stay in the same place. Like when we swooped Lukaku, I'm hoping that our office teams can sell the dream, the vision and the future and attract that next level up to believe in us. Ever so slightly increasing each time.
This looks to me like we got sold the dream instead as all I hear about these is that they are new, ambitious and up and coming. Maybe they are. I hope so. Maybe they will attribute some of their success to this partnership and we can both go from strength to strength.
I'm selling myself the dream now aren't I?
Anyways, I understand that at the end of the day, we will get what people perceive us to be worth - what they are willing to pay - and a lot of that depends on how successful the team is on the pitch. I'm just desperately looking for little signs that we're breaking the old 'same old Everton that' mould that we've been in for years. I'd be genuinely happy with baby-steps as long as they're in the right direction. Moshiri, Brands, Ancelotti - on paper it looks exciting to me. Two of them have been here long enough to do that by now and the most exciting thing they have done so far is bring Ancelotti here.
Time will tell.